Denim Obsession

We are denim obsessed

It took us 10 years to perfect our denim. Now our jeans are seriously loved by thousands of women. Why? Once you put on a pair, it will completely change how you feel about denim (we promise).

The fabric blend

We use the finest cotton in all of our denim to create a feeling of purecomfort. While softness is usually the first word women use to describe our jean, its premium durability is key to keeping it soft and like-new, wear after wear. Softness and strength are qualities found in our jean — and in the women who wear them.

The fit

The combination of premium fabrics and the artful way they’re woven together creates a stretch that moves with you, and stays with you, as you move in the many directions that life often takes us.

The features

This jean outwardly mirrors your inner allure. While comfort is key, glamour is not to be compromised. Lined from the inside out with premium, indigo threads and washed to perfection, the look of this jean is strikingly sophisticated.

At the same time, the DNA of our brand has always been to create nice jeans, and that is inclusive of a nice price. We cut down in all the right places, except for the jean itself, to give it to you at a price that works for you — not against you.

Denim for everyone and every body


Some call it magic. We call it Silky. It feels as good as it looks. Silky denim is ultra-soft and at the same time, strong and flexible. This authentic denim has a premium, flawless look and feels like your favorite yoga pant. Woven with Vital Stretch Technology, this jean contours to your figure, as if it were tailor-made to fit your body.

Woman in silky denim jeans


Designed to be the perfect middle between our iconic Silky denim and Classic Denim. Our lightweight Daisy denim is rope dyed for the softest, most luxurious hand feel. Woven with the perfect amount of stretch for all-day comfort.

Woman in Daisy denim jeans


Relaxed glamour. Traditional fit, fully-fashioned, five pocket jean. Known for its casual look and California charm, our classic denim creates the ultimate style experience – glamour, without trying. This authentic denim is made with ultra-soft cotton for a relaxed feel and just the right amount of stretch.

Woman in classic denim jeans